Editweb

Develop visions together

Idea

Collaborative building platform

Mission

To develop visions together

Concept

The optimal point of collaboration

Year

2022

Segment

Web Development Tool

Deliverables

Research, Strategy, Verbal Identity, Visual Identity

Intro

In 2021, a Netanya-based project company created a No-code platform to revolutionize the web building tools segment for developers and clients. We partnered with Editweb to help them define their mission, communication strategy, and style, ensuring peace of mind for site production, content management, and maintenance.

Process

We soon discovered that there is a communication gap between the two parties: clients needed autonomy to manage and preserve their website and brand's  exposure over time, free from ongoing reliance on developers and communication limitations, while developers preferred to delegate repetitive tasks to focus on more projects and minimize client maintenance.

Challenge

The industry was in dire need of reform; It was yearning for more control, less stress and burnout, and consistency in procedures for both parties.  We therefore made the decision to shift the Editweb idea from being "just a web development platform" to a collaborative building platform under the vision  of "developing visions together," and to act as the link between the two parties.  The idea is embodied in all product materials and features, and it is represented  by the concept of "The Optimal Point of Collaboration," which acts as a constant coordinate on Editweb's product compass.

Visual Story

The interaction between shapes and objects revealing hidden spaces which forms under certain conditions, and it served as the inspiration for the logo and the entire visual language, which highlights the concept of "Optimal Point of Collaboration".